𝗛𝗼𝘄 𝘁𝗼 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆 𝗹𝗮𝘂𝗻𝗰𝗵 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝗻𝘁𝗼 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲

I’ve published a post about the importance of receiving clear and objective informations from the clients and told I would post on Localization failures.

So, when it comes to language/ linguist issue of what is published online, here are some BAD examples:
🔷 Slug that is not optimized
🔷 Keywords not adapted
🔷 Mix of idioms in one same page
🔷 Description of a product that was not localized
🔷 Linguistic errors
🔷 No post-edition after an automatic translation

These are examples I saw recently on a website. The brand is leader in Spain, they say, but I don’t believe they will achieve the same in the Portuguese speakers market, due to the bad linguistic presentation.

When a buyer is searching for a product, it’s expected to:
✅ Go straight to page of what (s)he is looking for
✅ Find exactly what (s)he wants
✅ To fully understand what is being sold
✅ Do not feel confused

And these can only be achieved with the collaboration of professional translators, with experience in these topics.

Think how do you want your clients to evaluate you and then choose the right team to work with you.